Author(s) :

OMACHI Philip John.

Volume/Issue :

Abstract :

Road traffic crashes (RTCs) remain a major public health and developmental challenge globally, with low- and middle-income countries bearing the greatest burden. It is on the basis of this that this study assessed the influence of the Radio Corps Marshal Programme on road safety compliance among commercial drivers in Chikun Local Government Area of Kaduna State between 2020 and 2025. Specifically, the study examined level of awareness of the Radio Corps Marshal Programme among commercial drivers in Chikun Local Government Area of Kaduna State; and also identified the extent to which the Radio Corps Marshal Programme has influenced compliance with road safety regulations among commercial drivers in Chikun Local Government Area of Kaduna the Guided by Albert Bandura’s Social Learning Theory, the study gathered both primary and secondary data using a descriptive survey design. Findings revealed that while awareness of the programme was relatively high, actual compliance with road safety regulations remained inconsistent. Exposure to the programme improved knowledge of traffic rules and shaped positive attitudes toward safe driving, but behavioural change was constrained by economic pressures, weak enforcement, and institutional challenges. The study concludes that the Radio Corps Marshal Programme has contributed to raising awareness and influencing attitudes but requires stronger integration with enforcement, improved message delivery, and enhanced stakeholder collaboration to achieve sustained compliance. The study recommends strengthening the programme’s content, expanding its reach, and combining public education with consistent enforcement to reduce crashes and improve passenger safety. Keywords: Road traffic crashes, Commercial drivers, Radio Corps Marshal Programme., Public awareness campaigns, Road safety compliance.

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